“In Baseball, my theory is to strive for consistency, not to worry about the numbers. If you dwell on statistics you get shortsighted, if you aim for consistency, the numbers will be there in the end.” – Tom Seaver
Consistency in process, consistency in presentation, consistency in attitude; all of this will create sustainable results. That means that you must do it with every customer. Establish a great working process and then stick to it, regardless of your customers past buying habits. Consistency builds trust, trust creates a relationship, relationships create buyers.
Have a great day,