One thing we have to have is empathy. Remember though that empathy is not the same as sympathy. Sympathy implies pity. We don’t want to pity our customers. Empathy is the ability to understand and share feelings of another. In different terms, to be able to put yourself in someone else’s shoes. This act is to truly understand your customers situation. From there it is far easier to provide the best service and solutions for each client. Empathy is what makes a sales “person”. You can certainly try to sell without considering your customers situation, but I’d bet you won’t get very far!
Have a great day,