Customers want to be wowed. Nobody looks forward to an “Ok” experience. We have been conditioned to seek out the biggest, best, newest, coolest, flashiest version of everything! Does your service match that want? Are you making a concerted effort to WOW your guests every time they come to see you? Roll out the proverbial red carpet and truly serve them. The best of the best are always thinking of ways to differentiate their product from their competition. ARE YOU?